KIA commercial – can we say misuse of moles, ladies and gentlemen?

Have you seen the new KIA commercial? Well, of course you have. But, more importantly, can any of you EXPLAIN it? Have you thought about it?

Apparently, it’s a mash-up of The Wind in the Willows and Maroon 5.

I wouldn’t have a problem with that (well, I would, but only due to certain aesthetic principles), except that the video of the song shows nasty things happening to dead animals at the top, and to that music we then have characters from ( just a guess on my part) The Wind in the Willows test driving the vehicles, discussing in serious conferences what to do, etc. – while the song from the video that started in a butcher’s shop plays in the background.

What is it with moles acting as humans, dressed in lab coats, taking test drives, and marking things on clipboards, KIA? What made you think that would sell  your cars? And why did you choose THAT song?

Admit it – it’s because you really do NOT understand English, even though you might speak it to a certain extent. Perhaps you thought the song was catchy, and that the animals were cute. And, you assumed that since the song was called “Animals”, you could therefore USE “animals” – i.e. giant animatronic moles (actually, I’m not sure they’re moles, but they look like them to me) to make your case about how this is the BEST CAR a person could buy.

WRONG, KIA – on SO many levels.

But hey – look on the bright side. Most of America isn’t paying any attention to ANYTHING at ALL beyond reality TV. Will Bruce Jenner will finally show herself in full drag? Will Honey Boo Boo get as fat as Momma June, and if so, how soon? Will the Duggars continue to abuse one another and thereby get even more attention from even more mouth-breathers for Jesus?

You know what, KIA? GO for it! Nobody’s watching – and the moles ARE cute, and the song IS catchy – as long as you don’t listen to the lyrics or watch the video.

But anyone who buys a KIA based on THAT commercial is an idiot.


About merseamersea

setter of cryptic crosswords, designer of jewelry, paper and card maker, editor, quilter, embroiderer, cook, avid mystery reader and occasional writer. Find me on Facebook as Maggie-beth Rees Rasor.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s